Serving All of San Diego County
Sell Your San Diego Home for 1%
Full Service, Premium Marketing
Sell your San Diego home with our Advantage Premier 1% listing service. You get full MLS exposure, an Enhanced Marketing Package tailored to your property, skilled negotiation, and attorney broker oversight — all for 1% of the sale price. Listing side only.
EXAMPLE ON A $1,000,000 SAN DIEGO HOME
Traditional 3% Listing Fee
$30,000
Advantage Premier 1% Fee
$10,000
Potential Listing-Side Savings: $20,000
Example compares our 1% Advantage Premier listing fee with a 3% listing-side fee. Actual fees and savings depend on the final sale price and terms of the listing agreement. Buyer-agent compensation, if any, is separate.
- Full MLS exposure plus an Enhanced Marketing Package — premium services selected for your property and market
- Attorney-broker review of contracts and disclosure strategy within the defined scope of the service
- Skilled negotiation to maximize your sale price
- Premium AI-targeted social media campaigns to find buyers ready to pay top dollar
Want to know how much you could save and what your home might sell for in this market? Fill this out and we'll text or call you — whichever works best — to set up a quick chat with John. Just a friendly conversation, no pressure.
Advantage Premier
The 1% Premier Package — Everything Included
Our highest level of customized representation and property-specific marketing. Full MLS exposure, an Enhanced Marketing Package tailored to your home, skilled negotiation, and attorney-broker oversight — all for 1% of the sale price. Listing-side fee only.
Advantage Premier
FULL-SERVICE FOUNDATION
- Full MLS listing and syndication to Zillow, Redfin, Realtor.com, and all major sites
- Professional real estate photography
- Yard sign and electronic lockbox
- Coordinate showings with buyers
- Offer presentation and negotiation assistance
- Transaction coordination with escrow, title, agents, and lenders
- Standard California disclosure forms provided
- No upfront listing fee; payable upon successful closing
ENHANCED REPRESENTATION
- Enhanced property marketing
- Virtual twilight photography when appropriate
- Virtual staging when beneficial
- Attorney-Guided Disclosure Review
- Personalized negotiation and offer-comparison strategy
- Strategy for responding to buyer requests for agent compensation
- Dedicated showing coordination
- Targeted social media marketing — AI-powered ad campaigns reaching buyers ready to buy that weekend
ENHANCED MARKETING PACKAGE
- Enhanced property marketing — premium services selected for your property, price range, and target buyer
- May include 3D tours, cinematic video, twilight or drone photography, virtual staging, or custom property websites
- Hosted open houses
- Premium social media marketing — AI-targeted campaigns to attract the strongest buyers willing to pay top dollar
We select the right premium marketing services based on your property, location, price range, target buyer, and expected marketing benefit. Not every property needs every service — we'll recommend the marketing plan that makes sense for your home and explain it before you list.
1% Premier vs. Traditional 3% Agent
Same full-service experience. Premium marketing included. You keep more of your equity.
| Feature | Traditional Agent ~2.5%–3% |
Premier 1% of Sale Price |
|---|---|---|
| MLS Listing & Syndication | ||
| Professional Photography | ||
| Yard Sign & Lockbox | ||
| Coordinate Showings with Buyers | ||
| Offer Negotiation Support | ||
| Attorney-Broker Review of Closing Docs | — | |
| Enhanced Property Marketing | — | |
| Virtual Twilight Photography | — | |
| Virtual Staging | — | |
| Attorney-Guided Disclosure Review | — | |
| Buyer Agent Fee Response Strategy | — | |
| Dedicated Showing Coordination | — | |
| Targeted Social Media (AI Buyer Targeting) | — | |
| Enhanced Marketing Package (3D, Video, Drone, Staging — as selected) | — | |
| Hosted Open Houses | — | |
| Premium Social Media (AI Buyer Targeting) | — | |
| Listing-Side Fee | ~2.5%–3% of sale price | Choose 1% |
All prices shown are listing-side fees. Premier marketing is customized for the property. The precise services, marketing plan, and scope of attorney involvement will be stated in the applicable written agreement.
200+
400+
20+ Yrs
Experience
1%
How the 1% Premier Listing Works
Video coming soon
The Broker + Attorney Advantage
John McConnin is both a licensed California Real Estate Broker and a Real Estate Attorney. You get two professional perspectives in one — for just 1% of the sale price.
What a Traditional Agent Does
• Lists your home on the MLS
• Coordinates showings
• Listing fees commonly range from approximately 2.5% to 3%
• Traditional agents generally work within standard real estate forms and cannot provide legal advice unless separately qualified
• Real estate licensees generally cannot provide legal advice unless they are also licensed attorneys
What We Do Differently
• Full MLS + Enhanced Marketing Package (premium services selected for your property)
• Attorney-broker review of contracts and disclosure strategy within the defined scope of the service
• Transparent 1% pricing — listing side only
• Custom counter-offer strategy for buyer agent fee requests
• Attorney-broker perspective on contracts, disclosures, negotiation, and risk
The Attorney-Broker Advantage: Making Buyer Agents Earn Their Commission
Standard CAR forms are designed to help buyer agents get paid well. As a lawyer-broker, John can use custom attorney-drafted forms to make buyer agents actually work for and justify their commissions.
We bifurcate the negotiation into two separate forms — one for the price and terms of the home, and one for buyer-agent compensation. Realtors don't have these forms; only an attorney can draft them.
Timing matters. We'll discuss the ideal moment to bifurcate so you're more likely to get a higher price and a higher net for your home. Ask us how it works.
Buyer-agent compensation is negotiable and separate from our 1% listing-side fee. The seller decides whether to accept, reject, or counter any requested compensation.
A List of Homes Sold by McConnin & Company Realty
John McConnin has personally sold more than 200 homes as a California real estate broker. John and agents affiliated with McConnin & Company Realty have sold more than 400 homes combined. Below is a partial historical list of properties sold by John and affiliated agents.
1317 Caminito Gabaldon, Unit J, San Diego, CA 92108
Condo
Sold
1317 Caminito Gabaldon, Unit J, San Diego, CA 92108
Condo
Sold
2526 Aster Street, San Diego, CA 92109
Single Family
Sold
2589 Joann Drive, Oceanside, CA 92056
Single Family
Sold
6311 Di Vita Drive, Carlsbad, CA 92009
Single Family
Sold
6311 Di Vita Drive, Carlsbad, CA 92009
Single Family
Sold
1184 Countrywood Lane, Vista, CA 92081
Single Family
Sold
4210 Dawn Lane, Oceanside, CA 92056
Single Family
Sold
1492 Enchante Way, Oceanside, CA 92056
Single Family
Sold
2712 Pepper Tree Drive, Oceanside, CA 92056
Single Family
Sold
122 Pamela Drive, Fallbrook, CA 92028
Single Family
Sold
12630 Carmel Country Road, Unit 107, San Diego, CA 92130
Condo
Sold
2554 Discovery Road, Carlsbad, CA 92009
Single Family
Sold
414 Walnut Drive, Ventura, CA 93003
Single Family
Sold
Properties shown were sold by John McConnin, broker of McConnin & Company Realty, or by agents affiliated with the brokerage. This is a partial historical list and is not represented as a complete record of every transaction.
Sell Your Home for 1% and Keep More of Your Equity
Schedule a free, no-obligation Home Sale Strategy Session. We'll discuss your property, recommend the premium marketing plan that fits your goals, and show you how 1% listing pricing affects your estimated net proceeds.
- See your exact 1% fee vs. traditional 3% commission
- Receive a customized premium marketing recommendation
- Learn how attorney-broker oversight can strengthen your transaction strategy
- Review your estimated listing-side savings
Let's Talk — Quick, Friendly, No Obligation
Curious how much you could save and what your home might sell for? Fill this out and we'll text or call you to set up a quick chat with John. No pressure, just answers.
Our main office is located at 11440 West Bernardo Court, Suite 300, San Diego CA 92127, but we and our network of real estate attorneys and realtors serve the entire US.
Service Areas
© 2026 Listing Attorney. All rights reserved.
John McConnin - Broker (CA DRE #01445675) / Attorney (CA State Bar #154852).
11440 W Bernardo Court, Suite 300, San Diego, CA 92127